Not all lead magnet ideas are created equal.

If you’re an online business owner ( aspiring or not) EXPLODING your email lists should be a top priority in 2020. We need to bring our list-building A-game if we are going to be successful at it.

Gone are the days you could just waft an ebook in front of your target audience and have a mass rush on your email list.

The market has raised the stakes. They actually require your lead magnet to be valuable before they’re willing to grace your email list w...