After years of helping course creators, coaches and consultants in packaging their expertise and launch lucrative offers, I discovered the secret sauce to selling premium online courses, coaching programs and high ticket services with ease, even if the expert is not well known.

FREE 5-DAY ONLINE CHALLENGE LAUNCHES!

I’ve found online challenges to be a fast and profitable strategy to grow your email list, demonstrate your expertise and bond with your audience so you become the obvious choice to buy from.

YASSSS! THAT'S ON PERIODT POOH!

So if you're an online entrepreneur but aren’t familiar with the online challenge concept, this ultimate guide will break the challenge launch process all the way down and will hook you all the way up.

A launch challenge is where you invite your target market to register for a paid or free online event about a topic or pain point your ideal client is concerned with. 

You will present daily content and challenge the participants to execute a mini task that will produce a quick win. 

Here are a few popular online challenges:

• One Funnel Away Challenge
• 5 Day Website Challenge
• 7 Days To Stronger Abs
• The Free 5-Day Smoothie Challenge
• The 30-Day Creative Writing Challenge
  

An email sequence with daily content is not a challenge. It has so many more moving parts.

It's also common to see paid challenges or challenges that are 7,21 and even 30 days long.

Let's face it, full-blown webinar launches when you have a small list and limited authority can be a hard slog.

So if you're looking for the fastest and most effective way to sell premium courses, programs, and services online, 

FREE 5-DAY CHALLENGES ARE THE WAY TO GO!

How Do 5-Day Challenges Grow Your Business?

Launching your own 5-day challenge can:

• Explode your email list even if you’re starting from scratch
• Build a loyal audience engaged audience that consumes your content
• Showcase your expertise and transform you into an overnight authority
• Seamlessly sell your paid offer without coming across like a sleazy used car salesman

I’ve developed a proven 6 step system to launch a
FREE 5-DAY challenge called:

Keep reading learn more how my proprietary challenge launch framework can help you increase your email list, authority and revenue.

Who Can The Challenges That Convert Framework Help?

• Service providers that want to bring their business online but have no audience.
• Entrepreneurs struggling to sell their amazing offers because they are outstanding members of the Itty Bitty Email List Committee.
• Experts that just need an opportunity to dazzle people with their experience but have yet to attract the attention of their audience or establish authority.
• Course creators nursing their wound webinar from a webinar flop but know there must be an easier way to sell their online course. (There is!)
• Coaches that feel blindsided by complicated tech and want to build a relationship with their audience and sell with authentic conversations not funnels.
• Business owners who've tried multiple courses and coaches yet their bank accounts don't reflect the money they've sunk into their business.

A successful online launch requires:

• A mindset shift that leads to ...
• A change in your behavior that pushes you to ...
• Take consistent and persistent action ...
• That eventually brings you the results you desire

If you’ve struggled to get started or this is not your first launch rodeo and you've been disappointed by lukewarm results. it's common to be plagued with negative thoughts like:

• Nobody wants to buy my course. Maybe my shizzle just ain't good enough!
• Should I drop the price lower? At this rate, I'll practically be giving it away.
• I'll never make the money I want. I'm such a failure. Was this online business malarkey a waste of time?

Stop it not now, but RIGHT NOW!

Those self-sabotaging thoughts are straight from the depths of launch despair and don't serve you well. 

You must adopt the right mindset and think and act like a profitable business owner even when your bank account is like ... really, girl!

In the mindset phase you gotta be like Elsa from Frozen and LET IT GO. Let launch bygones be bygones and discard all head trash faster than you should discard those 5 years old battered Ugg boots hiding in the back of your closet.

The first step is to proclaim your launch goals out loud or at least in bold on paper. 

Call those things that are not as though they were and let your launch intentions go straight from your mouths to God’s ears.

Set the realistic but optimistic goals so you can track your progress and quantify success:

Decide on the answer to these questions.

• How many new subscribers do you want?
• How many people do you expect to show up?
• How much is your offer?
• What is your estimated launch revenue?
• What is your launch budget?
• What are the average niche conversion rates?

The Challenges That Convert mindset stage totally shifted my client's perspective.

She now believed in her heart she had what it takes to achieve a multiple six-figure launch but more importantly that she would show up and do the work required to make her dream a reality.

This meant authentically serving her audience at the highest level. Even if they didn't buy she was committed to transforming their lives with the content she provided in the challenge.

She was totally fired up and it showed. She consistently did the work (even when she didn't feel like it), kicked analysis paralysis it to the kerb, and moved in imperfection action.

Despite being a busy wife, mother, businesswoman with existing clients to serve, and two small children to look after she didn't let that stop her from achieving her goals.

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Your target market is bombarded with marketing messages every day, so generic challenge titles like the examples below are easy to ignore.

• Weight Loss Challenge
• Social media Challenge
• Take back your power challenge

You must clarify and craft a message that stops your ideal client in their tracks if you want to compel them to sign up.

Your challenge topic and title should be specific, point to a desire or promise a transformation.

Here are examples of attention-grabbing challenge titles that scream clarity.

• Double Your Sales Challenge
• Pray For Your Spouse Challenge
• Your Next 100 Subscribers Challenge

Much better, right?!

In the Clarity Stage, you'll conduct a detailed market research to understand your ideal client's granular desires.

Social eavesdropping on your ideal clients' thoughts, motivations, desires, and obstacles will give you enough insight to nail your message and create The Perfect Challenge T5 ™, the 5 essential elements of a powerful challenge message.

• Title
• Tagline
• Time
• Teaching 
• Tasks  

Below is an example of a T1 - Title, and T2 - Tagline I crafted for a 5-day challenge targeted at course creators that use Kajabi. 

It calls and exactly who the challenge is for and why it's in their best interests to sign up.

Create your T5 with care. Your challenge topic and teaching should complement your paid offer, not compete against it, otherwise, you'll harm your sales.

So what exactly should you look for when you conduct T5 market research?

I equipped my client with super sleuth skills and sent her out on a fact and feeling finding mission to answer these questions about her ideal client.

• What is their most problematic frustrating or urgent pain point? 
• What motivates them to take action and more importantly, why?
• What are their internal struggles?

When my client scratched below the surface she discovered that her ideal client's biggest internal struggle in securing their dream job wasn’t crafting their LinkedIn profile but was with imposter syndrome that held them pack from pursuing that next level position.

It then became simple to write challenge content that touched the hearts and minds of the people who were a great fit for her challenge and premium offer.

Your message should position your challenge as a solution to a problem that your competitor hasn’t been able to fix.

Litter the phrases and sentiments you discovered from market research through out your Challenge T5 message and content. 

This is how you instantaneously amplify your authority. You become your ideal client's daily hope dealer during the challenge, breaking down barriers, changing mindset and creating quick wins that will bring them closer to their desired result.

When your communication and content is dialed in it will resonate with the people that have an open wallet and a painful problem. Your offer becomes the obvious choice to solve that problem.

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In the create stage you'll create the system that explodes your email list with challenge participants and seamlessly guides them through the online event experience.

The challenge takes place in a private Facebook group but you still need a funnel to sign people up, automate emails and follow up on your offer.

Before you break out in a sweat, I know a funnel is like a 4 letter word (with two extra characters), to those who get overwhelmed by tech.

Don't worry!  Your challenge funnel is easier to implement when you have a visual overview of how the challenge landing pages, emails, and automation fit together.

The Challenges That Convert Framework gives you the cheat codes to implement your funnel even if tech isn't your love language.

The trick is to get the challenge registration page up pronto so you can start promoting early and collect signups on the double.

Title, Tagline, Time, Teaching and Tasks (T5) developed in the CLARIFY stage, will make it super easy to create a high converting registration page.

Once my client nailed her T5 it became the copy on the challenge registration page.

But what software should you use to build your funnel?

There are so many different landing page platforms to choose from. Here are a few of the popular ones to consider:

• Kajabi
• Clickfunnels
• Katra
• Elementor (WordPress)
• Leadpages

The best platform to build your challenge depends on your business goals, budget, and technical aptitude. In this situation, I recommended my client use Kajabi.  

It has an easy to use landing page builder but more importantly, it’s a one-stop tech and marketing platform that allows you to run your online business without having to duct tape different systems together.

The Challenges That Convert Framework is flexible, it doesn't tie you to any one tech system. 

To speed up my client’s funnel building process I provided pre-configured landing page templates that are structured to convert.

Just slot in your T5, change the branding color and a few images and you’re good to go.

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When your challenge registration page is up and ready to collect sign ups, you should promote your challenge for a two week period.

The Challenges That Convert Framework uses B.O.O.M Traffic ™ to explode your email list with perfect people who will benefit from your paid offer.

There are 4 types of B.O.O.M Traffic ™:

BUY

Refers to traffic you purchase through paid ads. Facebook ads is a powerful traffic strategy to target your audience and quickly drive them to sign up.

If your target market is more prevalent on different social media platforms alternative paid traffic platforms you can target them on are:

• Google Ads
• Youtube Ads
• Pinterest Ads.

Paid ads are great when you need to find traffic fast but it doesn’t always guarantee you the leads you want.

Remember that saying, you can bring a horse to water but you can’t force it to drink?

The same applies when attracting challenge participants. The BUY traffic type can only bring people to your registration page but a well-aligned message is what compels them to actually pony up their coveted email address.

OWN

Refers to subscribers that you already have on your email list. You don't build a list with your Gmail account instead you'll use an email marketing tool such as:

• ActiveCampaign
• ConvertKit
• Drip
• Constant Contact
• Kajabi

Email marketing software will allow you to capture email addresses from your audience that opts in with the understanding that you can contact them at will with further value, and promotional content.

Having social media followers, connections and friends is not the same as having a list. If your account is suspended or deleted, often without notice, your audience will be here today, gone tomorrow in a twinkling of an eye. With your own list on your email marketing software, you own those email addresses and can freely contact them.

Your subscriber has the option to unsubscribe if they no longer wish to hear from you.

No matter how small your email list is, don’t overlook it when promoting your email challenge. Yes, the purpose of a challenge is to grow your email list but always invite your list to your challenge, even if you’ve only got only two subscribers.

If you seldom email your list after they opt in, you make feel icky about popping up out the blue and inviting them to the challenge because you in launch mode.

Well, don’t. The chances are they are bombarded daily with marketing messages and haven't even noticed you're missing in action.

With good copywriting, you can always authentically reintroduce yourself to your tribe and rebuild that relationship.

The I’m Sorry Email Strategy is a great way for entrepreneurs guilty of ghosting, to grovel slip back into your subscribers' good graces and invite them to your challenge.

Here is the structure

• Apologize for being absent,
• Explain why you went AWOL (overwhelm, helping clients, etc)
• Introduce a business win or client success that occurred while you were away
• Ask them to forgive you for your neglect
• Tell them you will seek to better and set future expectations
• Tell them your back to share how you brought about this success so they can experience the same results
• Present the free challenge as an event where you will happily reveal the secrets of your new ( or your clients) fandangled success
• Invite them to the challenge as a no strings attached reconciliatory gift

Ta-da! You’re back to being inbox besties again and hopefully, you have a new challenge sign up.

Organic

When people are actively looking for a solution to a problem that you solve, will they easily find you?

Organic traffic is described as search intent traffic from people finding you through Google or other search engines when they search by keywords that you rank for.

So it's important to have blog content and video content related to your niche or challenge that ranks.

If you want longevity in your business you must publish or perish.  Ideal clients are attracted to great content in your business like I am to expensive shoes on sale 👠👠👠! 

But publishing takes time. If you have a challenge event in the next two weeks you need traffic not now but right NOW.

How can you speed up the organic traffic process?

There are other strategies you can adopt for people to organically land on your challenge registration page. The organic B.O.O.M. traffic goes beyond SEO.

It’s traffic that you don’t pay for but you attract and acquire by strategically positioning your content on your ideal clients' buyer’s journey.

The buyer's journey, sometimes called the customer journey, is the path your ideal client will travel from being a stranger to becoming a sale.

When your ideal client stumbles across your challenge registration page on their quest to solve their problem if your message stops them mid scroll and socks them in the eye, chances are they’ll sign up.

So how do you oh so casually bump into your ideal client that’s virtually strolling on their buyer’s journey?

A sure shot way is by hanging out in niche related Facebook groups or affinity groups that your ideal client frequents.

Consider the typical Facebook Group Customer Journey.

You're in luck if the group owner is kind enough to have Promo Post Wednesday. A designated post where you can drop your challenge invite with getting dragged for spamming.

I know, I know. Just like so many other skeptics you're thinking nobody engages on those posts.

Does posting organically even work these days?

Erm, is Idris Elba sexy?

Of course, it works, but only if you work!

Ideal clients on the prowl often move in silence like the G in lasagna. They may scroll promo posts without engaging but they're actively seeking help.

Your job is to make sure when you add your comment that your message jumps out and punches them in the face leaving them no other option but to click to challenge the registration page to learn more.

See why your challenge URL and T5 must immediately communicate value. If your ideal client views your challenge as the bridge to where they are and where they want to be a sign up is a no brainer.

The Challenges That Convert Framework breaks down 3 other tried and tested Organic Facebook Traffic Formula to snag sign ups:

• Pimp My Profile Formula
• Meme Mayhem Messaging
• The Comment & Compel Method
• The Watch Party WhirlWind

Clients have successfully used these strategies to explode their list and fill their challenges without giving Zuckerberg a red cent in ad spend.

Mutual Agreement

The most potent kind of B.O.O.M Traffic ™ is traffic by a mutually agreed joint venture.

There are thousands of business owners, influencers and content creators that have an audience that is perfect for your challenge.

So find those traffic owners and make a deal with them where they introduce you to their audience and allow you to invite them to your challenge.

Structure the deal as mutually beneficial agreement. You get to ethically siphon their audience to your list and they get a percentage of sales from the introduced traffic that goes on to buy your offer.

My client applied the mutual agreement traffic strategy and approximately 10x'd her launch revenue. She went to 28k on her first launch to 205k on her second.

More importantly, the B.O.O.M Traffic ™ strategy blew up her list by 3300 people in just 48 hours.

So how do you make these mutual agreements?

Be intentional about building bridges, not boundaries, so you can cultivate authentic relationships with potential traffic owners even if you are not in launch mode.

• How do you find joint ventures?
• How do you approach them?
• What percentage should you offer them?
• How do you pay them?

So many questions, right?

The Challenges That Convert Framework identifies the art and science to creating cool collaborations without coming across sleazy.

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At the Inspire Stage, you'll present your daily challenge content and pitch your paid offer.

There's nothing like a good party to create excitement, officially meet your challengers and set the ground rules for your online event.

A day before the challenge you’ll host a virtual pre-challenge kick-off party in the private Facebook group. 

Picture a virtual 30-minute virtual slumber party where nobody sleeps with energy and excitement. I tell everyone to come in their PJs and with a glass of something nice to sip on.

You are meeting and greeting, setting expectations and building rapport with your audience which is important if you want them to buy down the line.

Day of Challenge Workflow

During the challenge, your participants will get a daily email directing them to the private challenge Facebook group for the training and task of the day.

Remember this is a LIVE CHALLENGE. If you want to establish authority quickly you must give people a chance to interact with you live. Now is not the time to hide behind automation.

This doesn’t mean you cannot have pre-recorded elements. If the daily teaching is pre-recorded you must turn up live for Q and A, over the homework and interact with your audience in real-time.

• Send daily challenge email with a CTA to the group
• Present your pre-recorded challenge teaching on the topic of the day
• Issue the task of the day
• Post the designated completed task post
• Congratulate people for posting their completed task
• Engage with group members and encourage feedback
• Send an email at the end of day reminding challengers of the LIVE Q and A live stream
• Hold a live Q and A. Give feedback on completed tasks and answer questions

Alternatively, you can deliver the daily teaching and task once a day in the same Facebook live stream. You can offer feedback in the comments when they post evidence of their homework.

Don’t overdo it by over teaching strategy or offering full-blown coaching. Keep a heavy emphasis on changing mindset and giving a quick win. Leave enough room for the participants to buy your paid offer.

My client totally showed up for her audience, slaying the limiting beliefs that stopped them from securing their dream jobs with no mercy. Her energetic style of teaching mindset empowerment and strategy gave people hope and jolted them into action.

As a result, the group engagement was off the chain and the excitement was palpable.

The intimate setting of the private group gave her audience a safe place to voice their fears and find support from other women going through the same struggle. My client turned from LinkedIn teacher to motivational speaker to minster of confidence. She literally took them to dream job church and performed Imposter Syndrome Deliverance so the challenger were fired up and empowered to turn their career search around.

• 700 + women joined the live teaching daily
• Thousands of live comments expressing joy, excitement, and emotion as their imposter syndrome melted away
• Hundreds of women completed their daily tasks
• Quick wins and progress reports being posted into the group every day
• 800 plus women were live on the webinar presentation that pitched her paid offer

My client’s challenge established instant authority. She served her audience at the highest level for free, established authority amongst thousands of women who didn’t know she existed a couple of weeks prior.

But more importantly, she earned the right to invite people to her big presentation where she pitched them her paid group coaching offer.

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The biggest mistake entrepreneurs make in the challenge launch process is waiting until the last day to pitch their offer.

That’s a huge Challenge That Converts NO. NO.

You sell more when people show up live offer presentation.

But as the challenge days pass by, attendance plummets and by the last day, live attendance is at its minimum.

So why wait?

For maximum effect, present your offer bang in the middle of the challenge on day three.

Don’t do it too early because you need enough time to impress your audience with your expertise, build a relationship and establish the trust that leads them to buy.

Conversely don’t leave it too late or you'll kill conversions.

So how do you sashay into selling without appearing salesy or sleazy?

You invite your audience to a special mid-week webinar where you wow them with your irresistible offer.

The presentation does not need to be as long as a traditional webinar. If you followed the Challenges That Convert game plan your audience should have trust in you because you’ve already given them clarity and helped them achieve a quick win.

On the webinar presentation, you pitch an irresistible offer that stacks the value that your course, coaching program or service brings.

My client presented a validated and verified offer that had proven results and provided amazing transformation.

When people feel that they’ll benefit more than they need to pay out they’re sales happen.

I helped my client structure an irresistible offer. When she broke down the offer and layered valuable bonuses that complimented the program, those that recognized they were a great fit were eager to work with her and literally threw their credit cards at her.

The cart officially opens on presentation day. I recommend it stays open no longer than 10 days.

In this period you must follow up with your participants.

• Send a webinar replay to everybody that signed up
• Send a follow-up email sequence
  Add A Call to action to the offer sales page
• If using paid ads, retarget those to the sale page.

Her 5-day challenge became a multiple six-figure launch of a group coaching program that helps women secure their dream job and live richer lives.

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